The Emergent Business Model

Emergent is a movement of people and businesses dedicated to transforming business and society. Part parent company and part consultancy, Emergent’s mission is to create an ongoing legacy of transforming individuals, companies, and communities through the adoption and advancement of the Emergent Business Model.

Each Emergent Company lives and operates by this simple but progressive operating formula. We call it 20:20:60.

Giving Back

Our first 20% of profit goes to charity. We believe that through it we are changed and become a part of changing the world.

Storing Up

The world is uncertain, and we’ve been through enough fluctuation to know it’s wise to prepare for tomorrow.

Sharing Success

Work without profit is foolishness. We may give radically, but we also profit and continue to invest it for continued growth.

Over the last 20 years, our shared mission and 20:20:60 model have transformed local communities with over 4 million dollars of charitable giveback, launched 22 unique companies that claim significant market presence and more than 100 million dollars in combined annual sales.

We set out to do something different – not for the sake of being different, but for the sake of actually shifting the tides of business and society. Emergent hopes to influence the business and political communities by giving back so much that progress and personal welfare become unavoidable. Maybe it’s audacious, but we think we’re a part of leaving the world in a better state than we found it through our collective goodwill and giveback.



There’s nothing more powerful than a person who has discovered the highest potential intersection of their passions and person — that’s what we consider destiny. We live by it. In fact, we create businesses that center around people who have pinpointed what they want to do with their lives, then we empower them to do so. We’re each on that journey at some point or another. And so, as a company, we collaborate and continually call each other up into who we are created to be, believing in the inherent goodness of each individual and the value of each unique contribution.


Discovering our identity comes from the willingness and freedom to be wholly and completely ourselves — unbridled, totally present, and absent of an agenda. This type of transparent living is inseparable from Emergent’s values. And when you have a culture of authenticity, you create an ecosystem — not an ego system — where everybody is elevated and unrestrained to run faster, create in freedom, and be present and aware of what’s trying to emerge.


As we collectively run after our destinies, in a culture of authentic and unbridled people, we can actually begin to consider a world outside of our own. We move into a spirit of truth, charity, and selflessness that sees a world in need of goodwill. So, from inception, each of our companies gives 20% of profits to charity through our 20:20:60 Emergent business model. We call it doing good, by doing well. As we’ve experienced the impact of this spirit of radical generosity, we’ve come to believe that goodwill may be the most powerful force in business today.

Emergent is part of bigger family.

Emergent is member of the Unbridled Companies — a movement of companies with one mission and 20/20/60 model.

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